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Expanding your business to the United States? Don’t go in blind!
In our exclusive interview, we speak with Christopher Stevens, a seasoned expert with over 33 years of experience bridging Japanese SMEs and the U.S. market. As the President of TRI K LTD., Chris shares real-world insights into the challenges, cultural differences, and essential strategies for Japanese companies aiming to thrive in America.
Key Takeaways:
✅ Why traditional expansion methods no longer work—and what to do instead
✅ The biggest cultural differences between U.S. and Japanese business styles that impact success
✅ The three critical hiring strategies for launching a successful U.S. office
✅ Why slow decision-making and rigid contracts cost Japanese companies opportunities
✅ How to leverage government incentives and strategic partnerships to ease expansion
Avoid common pitfalls and gain the competitive edge you need in the American market.
Download the full interview now and set your business up for success!
[Quick Preview of the Article]
Q1: What changes have you observed in how Japanese companies expand to the U.S.?
A: Historically, Japanese small and medium-sized enterprises (SMEs) would partner with sōsha (trading companies) to help facilitate their expansion into the U.S. market. Today, however, sōsha no longer add as much value. Professionals in the U.S. with expertise in international business and experience working between Japan and North America now play a key role in helping companies navigate new markets. This reflects the evolving nature of global business, where adaptability and specialized knowledge are increasingly critical.
Q2: What are some key differences between Japanese and U.S. business practices?
A:
- Speed: Japanese companies are methodical and can be too slow to make decisions and respond, while U.S. companies are….
- Presentations: Japanese presentations tend to be lengthy, offering detailed information about the company and products to ensure clients make fully informed decisions. In contrast, U.S. companies prefer….
- Marketing: U.S. companies excel at marketing, while Japanese businesses often….
- Legal Matters (NDAs): In the U.S., NDAs are often seen as….
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